Google Ads Audit and Performance Optimization for International Student Recruitment.

We conducted a strategic audit of The Global College‘s Google Ads ecosystem with the objective of optimizing the performance of its international student recruitment campaigns for the 2026–2027 academic year.

The project included a comprehensive review of campaign structure, conversion tracking and attribution, landing page performance, and the lead generation process, identifying both technical and strategic opportunities to improve overall campaign effectiveness. As a result, we implemented an optimization roadmap focused on maximizing return on investment (ROI), improving measurement accuracy, strengthening conversion attribution, and increasing the landing page’s ability to convert qualified traffic into enquiries.

In parallel, we redefined the creative strategy and campaign architecture to align with the Future Ready brand positioning, establishing the foundations for a more efficient, scalable and data-driven acquisition system.