back to all

VTech launches on TV ‘Farm School: My First Field Trip.’

  • IDOCIA

VTech launches on TV ‘Farm School: My First Field Trip.’

vtech - mi primera excursión - sintografía (3)

A new way to produce audiovisual creativity with AI.

At Oysters AI, we are very proud to support VTech in the TV launch of its new toy:

‘Farm School: My First Field Trip.’ A product designed for the youngest children, inviting them to discover the world of the farm for the first time, anticipating this special experience through play, sounds, and exploration.

But beyond the toy itself, this project represents something even more meaningful: a new way of creating and producing audiovisual content.

 

From concept to screen: a new creative process.

The development of the campaign followed a structured creative process, with one key difference: the integration of generative AI at every stage.

We began with the creative concept, built around a highly relatable insight: the moment when a child’s curiosity to discover the world is born. From there, we worked on the script, shaping a simple, emotional narrative aligned with the product’s educational value.

We then developed the visual mood and shooting board, exploring the aesthetic tone, framing, and overall visual universe of the piece. This is where AI truly makes a difference. Based on these materials, we generated the first visual iterations, allowing us to move quickly, validate creative decisions, and refine the visual language with great agility.


But beyond speed, the real value lay in the level of control and detail achieved.

We worked with great precision on character development, paying special attention to their facial expressions, gestures, and body language, aiming to achieve naturalness, empathy, and emotional connection. Every interaction, every glance, and every movement was generated and refined using generative models, reaching a level of quality comparable to traditional production.

At the same time, particular care was taken to ensure product fidelity, making sure that every element of the toy was represented with a high level of detail, coherence, and realism, always preserving its identity and educational value.

AI also played a key role in the project’s sound dimension. Both voice generation and music composition were developed using generative models, allowing us to fine-tune tone, rhythm, and emotion in full alignment with the visual narrative.

Finally, all these iterations evolved into the final edit, resulting in a cohesive, expressive piece ready for TV broadcast.

IA as a driver of a new audiovisual production model.

More and more brands are exploring AI-driven audiovisual production, not just for innovation, but for a clear set of advantages:

  • Greater agility in production timelines
  • Reduced logistical and operational costs
  • Increased capacity for creative iteration
  • Full control over the visual outcome from early stages

What’s most compelling is that all of this is achieved without compromising audiovisual quality. On the contrary, it elevates the creative standard by enabling more exploration in less time.

Production is no longer a rigid process, but a flexible system where creativity and technology work seamlessly together.

A growing track record.


This new project with VTech adds to other TV audiovisual productions developed by Oysters AI, including work for Princesa Amandine and Bestinver, where we have also applied generative models to create high-impact visual pieces.

Each project reinforces a clear idea: AI does not replace creativity, it enhances it, making it more accessible, agile, and scalable. At Oysters AI, we believe in well-directed, sensitive, and human-centered AI. This is what we call Crafting AI, a way of creating visuals in an artisanal manner, with soul.

Shall we talk?

If you’re exploring new ways to produce audiovisual content for your brand, we’d be happy to share ideas and explore potential projects together. Feel free to reach out:

felipe@oysters-studio.com

I’d be delighted to chat!

Oysters AI, an ‘Agency Worth a Look’

Today, the integration of human intelligence and artificial intelligence has evolved from a futuristic concept into a tangible reality. The lines between the human mind and the machine’s potential grow blurrier by the day, and it’s within this shifting landscape that OYSTERS emerges—an agency defined by an AI-First approach, placing artificial intelligence at the heart of everything we do.

Escultura del Discóbolo recreada en acrílico diácrico, irradiando bandas prismáticas sobre fondo pastel casi blanco; representación visual del concepto AI-first en la división del trabajo creativo.