- IDOCIA
‘Crafting AI’ for BESTINVER: How we created the campaign for its new alternative investment service.
- By felipe
The launch of BESTINVER’s new advisory service in alternative investments represented a new creative challenge. This service, aimed at investors with financial assets starting from €100,000, provides access to venture capital funds in infrastructure, private equity, and real estate with a minimum investment of €10,000.
BESTINVER wanted to communicate this milestone in an innovative and educational way, reinforcing its positioning in responsible and sustainable investment. At Oysters AI, we took on the mission of designing a warm and approachable visual language to communicate the service from a fresh perspective, aligned with the brand’s core values: security, stability, sustainability, prosperity, and social responsibility.
Crafting AI Philosophy:
Generative AI with human sensitivity.
At Oysters, we developed a proposal where AI was used to visualize complex ideas and accelerate the creative process, always under human guidance. Rather than automating creativity, we amplified it, ensuring that the campaign conveyed BESTINVER’s coherence and values while leveraging the innovative potential of generative AI.
Workflow:
Generative AI from start to finish.
To bring the campaign to life, we implemented a workflow powered by generative AI, following these stages:
> Ideation with ChatGPT:
Support in prompt generation and iterative refinement.
> Syntography with Stable Diffusion:
We generated dozens of syntographies (synthetic photographs) illustrating concepts such as sustainable infrastructure, investment opportunities, and future growth. This process was made possible through carefully crafted prompts and fine-tuned adjustments to achieve aesthetics consistent with Bestinver’s visual identity.
> Enhancement and upscaling with Magnific:
After obtaining the base images, we used Magnific AI to enhance their quality and resolution. We reimagined additional details and refined textures and nuances without losing coherence.
> Animation with Luma Ray 3:
We animated the syntographies to create smooth transitions and scenes with subtle motion (for example, camera movements traveling across infrastructures or dynamic focus shifts) that brought life to the visual narrative. Luma Ray 3 allowed us to achieve cinematic-looking shots with consistent lighting and perspective, overcoming the typical limitations of AI-generated videos.
> Final editing and assembly with Adobe Premiere:
Finally, we integrated all the elements in Adobe Premiere to assemble the audiovisual piece. At this stage, we refined the narrative rhythm, the duration of each clip, and the synchronization with the audio. The editing ensured that the desired calm and educational tone was maintained, combining the generated scenes with explanatory text and clean transitions.
Our goal was to create an audiovisual piece that blended impactful visual storytelling with a serene and instructive tone, fully aligned with BESTINVER’s values.
From AI prototype to final result.
During production, we adopted an iterative approach: we developed preliminary audiovisual mockups using generative resources across all layers, including music and voice-over. Using AI tools, we tested different soundtrack and synthetic voice options, which allowed us to quickly validate the emotional tone and narrative before finalizing the version. These AI-generated mockups with music and voice served as internal proofs of concept to fine-tune the artistic direction. For example, adjusting the musical intensity to match the message or assessing whether the voice conveyed warmth and trust.
For the music, we selected a library track carefully chosen for its inspiring atmosphere: ‘Fly High’ (by David Bertrand Holland & Kristian John Pilling, album Simply Beautiful, Universal Production Music). This piece adds a subtle, optimistic emotional layer. For the narration, we worked with professional voice actress Elsa Pinillos, whose performance added warmth and credibility to the story.
By combining library music and a professional human voice with the generated images and animations, we achieved a highly polished final result.
Beyond the video:
digital assets and corporate imagery.
The campaign was not limited to a single video, it expanded into a coherent ecosystem of content:
> Micro-videos for digital environments:
We adapted the main piece into short formats optimized for social media and digital advertising. These capsules reused key visual elements, for example, scenes of infrastructures or highlighted keywords, to capture attention in social media and banner contexts. We maintained the same aesthetic and messaging line, ensuring that each clip reinforced the overall value proposition.
> Corporate image bank:
From the numerous syntographies generated, we built an exclusive repository of AI-created images for BESTINVER. These visuals, aligned with the company’s new visual identity, now enrich various materials: the service’s website, presentations and sales decks, event materials, and press releases.
Thanks to generative AI, we were able to create an original stock of visuals, ranging from illustrations of sustainable real estate developments to metaphorical representations of infrastructure growth, that BESTINVER can reuse in future communications, ensuring stylistic consistency.
When AI meets craftsmanship:
the art of directing image generation.
At a time when artificial intelligence is revolutionizing visual creation, it’s surprising how many ads still show obvious flaws. Technology is advancing, yes, but the real leap in quality happens when you add critical vision, creative direction, and craftsmanship to the process. Because it’s not just about generating images, it’s about knowing why, how, and with what intention they are generated. What truly makes the difference is how the models are trained, how the dialogue with the tool translates ideas into meaningful visuals, and how the results are selected with aesthetic and narrative judgment.
The future of well-applied generative AI lies in that balance between automation and craftsmanship: a fusion of technology and human perspective that raises the visual standard and enables genuine connection with audiences.
At Oysters AI we call this philosophy ‘Crafting AI’.
Conclusion:
innovation with aesthetics and strategic coherence.
The resulting audiovisual campaign stands as a testament to creative innovation through thoughtfully applied AI. We sought a harmonious synthesis between generative technology and human vision: every image, sound, and word is strategically aligned with BESTINVER’s brand objectives while contributing a distinctive aesthetic sensibility.
The company’s message, about democratizing access to high-value alternative investments built on robustness, sustainability, and responsibility, came to life through powerful visual metaphors and a trustworthy narrative tone, all powered by generative AI yet orchestrated with human judgment.
If you’re interested in exploring further and learning more about the potential of generative AI and its applications in advertising across any sector, feel free to reach out to me at: felipe@oysters-studio.com
I’d be delighted to chat with you!
