Guided training in generative AI applied to marketing and advertising.

Individualized training sessions in Midjourney, guided by generative AI experts, that will transform you from a novice to a master in no time.

With the goal of training and keeping marketing and advertising teams at the forefront of AI while optimizing their current strategies and operations, Oysters AI offers an intensive course on AI applications related to briefing generation, creative strategy, and content creation.

This course is designed to effectively integrate various AI tools, such as ChatGPT, Midjourney, Runway, Leonardo AI, Luma, Suno, Eleven Labs, Capcut, and Adobe Suite, into daily workflows.

Objectives:

Equip teams with practical skills for using AI in communication strategy.
Train users in advanced image, audio, and video generation and editing using AI.
Foster innovation and creativity among teams through the use of new platforms.

The course consists of 11 instructional hours, divided into 2 to 3 – hour modules, scheduled within the workday to minimize disruption to daily operations.

Each module includes a theoretical segment followed by hands-on exercises to ensure practical application of AI tools.

ABOUT THE COURSE

What's included?

Session 01.
Practical Use of ChatGPT in Advertising (3 hrs.)

Objective:
Applications in real use cases for defining advertising strategies and research. Content:
Using ChatGPT for creating effective queries and analyzing responses.

Sessions 2 & 3.
Text & Image generation (3 hrs.)

Objective:
Teach participants how to generate creative assets using AI tools.
Content:
Midjourney, Leonardo AI, OpenAI & Magnic AI; practical exercises.

Session 4.
IA generated Voice over & music (1,5 hrs.)

Objective:
Teach participants how to generate voiceovers and music for their videos using AI tools.
Content:
SUNO, Eleven Labs & Voice.ai, integration into projects, practical exercises.

Session 5:
Creation of Videos from AI-Generated Images, Texts, and Audio (2 hrs.)

Objective:
Teach participants how to create videos from AI-generated images and enhance them.
Content:
Runway, Luma, Kling, Capcut y Adobe Suite; practical exercises.

Group Training

1.750€

*+VAT

Equip your team with practical skills for using generative AI in communication strategy and creative asset generation, suitable for groups of up to 10 people.