Princesse Amandine

Princesse Amandine is a French-origin potato producer with strong distribution across Europe.

We evolved the brand image, making its product, the Amandine potato, the protagonist of its first television ad generated using generative articial intelligence.
With an innovative combination of creative techniques, we created a fresh, friendly, and everyday TV spot that increased the brand鈥檚 visibility among Spanish and Portuguese households. Moreover, it achieved a strong connection with them.