ACCIONA

Acciona is a global leader in the energy sector with a presence in 16 markets.

Taking advantage of Halloween, we created a creative piece to reinforce the company’s purpose: to
contribute to sustainability and environmental care to build a better planet for everyone. We generated
visually impactful content for distribution on Facebook, Instagram, TikTok, LinkedIn, and other
corporate channels, including the newsletter.

The objective was to raise awareness and provoke reection among users from different parts of the world, with messages in Spanish, English, and Portuguese.
The campaign was very well received, especially on TikTok, where it reached nearly 5 million views, with over 20,000 likes and more than 185 comments, all revolving around the post’s purpose: to inspire reection in users about the future of our planet.