Flix Latino

We worked with Flix Latino, a streaming platform focused on the Hispanic market in the United States and Puerto Rico, on the design and implementation of its new repositioning strategy. From Oysters AI, we advised on strategy and creative conceptualization, execution, and media planning, in collaboration with our local media partner, Ahead Media.

The objective: to strengthen brand relevance, differentiate its value in a highly competitive market, and build an authentic connection with its audience through the new brand territory:聽 ‘Entertainment that unites us.’