- IDOCIA
Toys with a Story of Their Own: The Visual Revolution with AI
- By felipe
In the world of toys, magic lies not only in the product.., but in how you tell its story.
With LoRA models, toy brands can create consistent, emotionally engaging, and scalable visuals that expand the play universe and deepen the connection with their audience. In the world of toys, magic lies not only in the product, but in how you tell its story.With technologies like FLUX and LoRA, it’s now possible to generate stunning, one-of-a-kind visuals that allow toy brands to scale high-quality content without sacrificing personality, detail, or storytelling power.
These models set a new standard in image generation: they offer higher adherence to prompts, better product fidelity, a wide range of visual styles, and the ability to produce complex scenes. In many cases, they outperform generalist models like Midjourney V6 or DALL·E 3, delivering results that are more refined, usable, and commercially aligned.
What is LoRA and Why Does It Matter?
LoRA (Low-Rank Adaptation) is a technique that allows base models (such as FLUX) to be customized for specific styles or tasks without needing to retrain them from scratch. This enables the creation of lightweight, specialized models ideal for campaigns that require visual consistency of the same product or character across multiple contexts.
In our case, we trained LoRA models using real toys, carefully unboxed and photographed in handcrafted mini-sets made from colored paper, natural light, and LEDs. The goal? To capture angles, shapes, and defining details creating datasets of 20 to 25 high-quality images per product.
An Efficient, Creative Workflow with Brand Vision at Its Core.
- Dataset Collection: multiple photos captured from every possible angle
- Training Environment Setup: platform selection, GPU allocation, and parameter configuration
- Creative Curation: defining the visual tone, style, and narrative based on the brief
- LoRA Training: fine-tuning the model to achieve a precise, versatile visual identity
- Image Generation: using detailed prompts aligned with brand needs
Throughout the process, we consider factors such as art direction, available computing resources, and the communicative goal of each image. Most importantly, the final phase always involves human curation and creative refinement ensuring every image meets the highest standards of aesthetics, intention, and functionality.
This Is what we call Crafting AI at Oysters AI. A process where technology serves human vision.
Because behind every AI-generated visual, there’s art direction, narrative intent, and human judgment ensuring brand consistency, emotional resonance, and meaningful storytelling.
Unlocking the Power of LoRA with VTech.
1. Goofy and his Tow Truck Tuc-Tuc: From Toy to Cinematic Heroine
This project was driven entirely by AI, with minimal production, just a few shots of the toy taken with a mobile phone.
From there, we built a custom dataset and trained a LoRA model using the FLUX platform.
The result? Stylized, narrative visuals set in environments like the beach, snow, desert, or an invention lab.
The set of generative tools used in this project represents one of the most advanced approaches to AI-driven visual storytelling:
> ChatGPT 4.0 / Assisted with ideation, scriptwriting, and tone adaptation for different audiences
> Flux (based model LoRA) / Created stylized, character-focused, and consistent visuals
> Magnific AI / Used to upscale and refine the aesthetic quality of the AI-generated images
> Runway Gen-3 / Brought the scenes to life through AI video generation, making Goofy’s world more cinematic and playful
> Suno / Composed cheerful, child-friendly soundtracks tailored to the rhythm and tone of the story
> Eleven Labs / Generated a natural, emotionally engaging Spanish voiceover for Goofy
> Adobe Firefly / Provided complementary visual assets and textures to enrich creative detail, integration of all the elements
And now… let’s enjoy how Goofy takes his tow truck everywhere, ready for adventure!
Goofy stars in a campaign where he’s transformed into an animated character: a cheerful tow truck who goes on adventures through the beach, the desert, the snow, and a workshop full of inventions. Each setting reflects his playful personality with a carefully crafted, cohesive cartoon aesthetic.
In a world where many parents are concerned about their children’s digital disconnection, campaigns like this help reclaim shared playtime. The narrative, voiced by Goofy himself, encourages kids to play, explore new places, and use their imagination, while also reinforcing the brand’s mission: to support early childhood development and strengthen family bonds.
2. Storikid: From Device to the Enchanting World of Stories
Our storytelling rabbit, Storikid, lacked a visual universe that matched his charm.
With LoRA, we were able to place him in rich, story-inspired settings: Little Red Riding Hood in the forest, Halloween under a full moon, the Gingerbread Man’s candy house, or a Jurassic landscape filled with dinosaurs.
All generated entirely by artificial intelligence, with no physical production, and full control over every visual detail.
A perfect way to bring Storikid’s storytelling potential into the imagination of children everywhere.
3. KidiZoom: A Trade-Focused Video, Powered by AI
To promote the KidiZoom smartwatch, we needed engaging and versatile content for retail displays, distributors, and promotional campaigns. Using LoRA, we created a series of original visuals of the product in action, set in creative environments defined by the agency. These visuals became the foundation for a fully AI-generated promotional video designed specifically for trade marketing.
The result: personalized audiovisual content, with no traditional production costs, ideal for social ads, trade marketing, and retail.
The Future of Visual Storytelling.
LoRA models represent a powerful tool for toy brands to scale their visual consistency and presence in an agile, cost-effective way. In a highly competitive advertising landscape, the ability to generate and personalize visuals tailored to each audience segment, event, or strategy is an unmatched advantage.
The key to success lies in combining this advanced technology with a deep understanding of brand identity and the specific needs of your target audiences. This enables the creation of faster, more flexible, and personalized campaigns without compromising on quality or the integrity of the product’s original design.
In short, integrating LoRA into the creative process allows toy brands to craft cohesive, engaging, and scalable visual narratives, staying true to their identity and branding, without relying on expensive productions.
Today, it’s no longer just about showcasing products. It’s about building imaginative visual worlds around them, with efficiency, speed, and creative emotion.
At Oysters AI, we believe in AI that is purposeful, sensitive, and human. We call it Crafting AI, a way of generating visuals that feel handmade, thoughtful, and full of soul.
Want to explore how this technology could work for your brand?
I’d love to chat with you!
