What Is the Additive Process in Generative AI?

The additive creative process is an approach that has transitioned from the world of physical manufacturing to the digital domain of generative AI.

The additive process involves gradually adding details or complexity in successive steps, rather than generating the content all at once. It is similar to how an artist might start with a sketch and then add details, colors, and textures in successive phases.

Let’s explore how creatives and AI models approach this process when generating images or text.



Start with a Base:

Just as a painter begins with a blank canvas, in the additive creative process, everything starts with a foundation. In the case of generative AI, this base could be an initial image or text, or simply a set of parameters that will guide the creation.

 

 

  • Prompt: a crispy crust pizza.
 



Adding Layers of Complexity:

 

The process involves progressively adding layers of information or detail. For example, in creating an image, visual elements can be added layer by layer, such as colors, textures, and shapes, until the image is complete.


 
  • Prompt: a crispy crust pizza in a sleek futuristic setting with neon lights.


Iteration and Refinement:


Each addition is an opportunity to evaluate and adjust. It’s the moment to review what has been created, make refinements, and continue adding more details.


Let’s turn the pizza into a pizza sofa:

  • Prompt: Pizza sofa in a sleek futuristic setting with neon lights.
 
It's cool, but it doesn't really look much like a pizza sofa.!
Cushions with extra cheese... mmm...



Feedback and Adjustments:

 

In this process, feedback plays a crucial role. Add your feedback to make adjustments.

Futurism doesn’t convince me; let’s go for something warmer.


  • Prompt: Pizza sofa in a cozy, warm-toned room.



Exploring Different Directions:

The additive creative process allows for the exploration of different directions at any point. If something isn’t working or a new idea needs to be explored, it’s possible to do so without having to start from scratch.


  • Prompt: Pizza sofa in a Italian restaurant setting.
Closer to what we're looking for, but a bit bland and lacking depth. What creative twist can we add?
An 80s touch, full-on tacky vibes - sorry not sorry!

 


Completion and Evaluation:

 

And there you have it!

If you’ve decided that this is your final image, the last step would be to correct any errors. You can do this using Photoshop’s generative fill or tools like Outpainting.

 

Prompt: Pizza sofa in a vibrant 80s retro diner.

 















Of course, it’s not always necessary to go through all these steps.
The more you use generative AI, the more directly you’ll achieve the desired result.