- IDOCIA
Princess Amandine: The Value of Generative AI in Food Industry Advertising
- By felipe
From a Potato to an Icon…
In a sector like the food industry, where differentiation is key, Princess Amandine has achieved an unprecedented advertising milestone: transforming a potato into an iconic and endearing character through a fully Generative AI-powered visual and sound execution.
This spot not only presents a product but also redefines the standard of quality and creativity in advertising, integrating Generative Artificial Intelligence into every aspect of its production:
Creation of the animated character Generation of the jingle (music and voiceover) Design and presentation of the culinary dishes
The Challenge.
Despite its unique attributes, the potato remains a commodity in the supermarket. The challenge was to turn Princess Amandine into an aspirational and memorable product, setting it apart from the competition through an innovative advertising execution.
Creative & Technological Solution.
To bring this campaign to life, we created an endearing character who stars in a fun and entertaining story. In execution, Oysters AI applied Generative AI across several levels of the creative process:
Creation of the animated character
The potato-chef was designed through a combination of animated illustration and AI-generated images, resulting in a charismatic and expressive character that instantly connects with audiences.
100% AI-generated jingle
Both the music and the voiceover were produced entirely with Generative AI, achieving impeccable sound production and a catchy melody that has already become part of the collective memory.
Presentation of the dishes
Each recipe prepared with Princess Amandine was digitally created with AI, achieving a hyper-realistic level that highlights the texture, creaminess, and appetizing quality of the product. This visual standard, impossible to achieve with traditional methods, transforms each dish into an irresistible invitation.
An innovative and disruptive tone
The audiovisual language draws inspiration from classic Pixar animation, blending humor and storytelling with a modern, dynamic style. The character sings a playful jingle built on a pun (“Why don’t they sunbathe? Because they’d peel!”), reinforcing the product’s key attribute: its exceptionally thin skin. The spot concludes with shots of deliciously prepared dishes that spark appetite and drive purchase intent.
A New Creative Standard:
Generative AI at the Service of Differentiation in the Food Industry
In executing this campaign, Oysters AI used a full suite of cutting-edge generative tools:
ChatGPT 4.0 / Prompt ideation, text & visual brainstorming, first visual concepts, jingle lyrics
Midjourney / Synthography of cooking show environments, potato, plated recipes
Magnific AI / Refinement of textures, lighting, and scenery
Runway Gen – 3 / Video sequence generation
Eleven Labs + Suno / Original music composition and sound design
Adobe Premiere / Final edit, polishing, and enhancements
Generative AI and Its New Role in Creative Advertising.
Artificial intelligence is not just a tool, it’s a new way of conceiving creative production. Instead of replacing, it amplifies what already exists. It enables brands to expand their image libraries with flawless visual coherence, creating new visuals aligned with their graphic universe without the need for costly photo shoots.
What’s most interesting is not only what can be produced, but how this technology integrates with a brand’s visual identity and core values. That’s where the true competitive advantage lies: faster, more relevant, and more precise campaigns that not only remain faithful to the original design but also project it to new audiences, platforms, and formats.
Generative AI doesn’t replace creativity, it unleashes it. It brings speed, versatility, and a new kind of narrative freedom that is transforming the rules of the game. And in marketing, that’s pure gold.
Impact on the Public.
Creative Evaluation with Thalia by CIRENTIS.
The Princess Amandine spot not only created immediate connection with consumers thanks to its humorous and musical tone, but it has also remained relevant throughout the year. Broadcast consistently, with special reinforcements during Christmas and summer campaigns, it continues to stand out for its strong memorability and a catchy jingle that still resonates with audiences, making it a recognizable and differentiating piece within the traditional advertising block.
The comprehensive use of Generative AI not only enabled an innovative and efficient production but also raised the visual and sound standards of the category, consolidating Princess Amandine as a pioneering brand in the integration of new technologies into communication.
When evaluated using the Thalia by CIRENTIS commercial advertising evaluation tool, the spot achieved an average score of 7.91/10, nearly reaching the Excellent Creativity range (8/10). Evaluation by Attributes:
Awareness
Very memorable. The jingle is extremely catchy, and the pun (“because they’d peel”) acts as an effective hook immediately tied to the brand and its benefit, ensuring lasting recall.
Originality
Very original. While using animated food characters is a known resource, the central idea based on a riddle (“Why don’t they sunbathe?”) brings freshness and distinction within the food category.
Clarity
Crystal-clear and immediate. The main benefit (“thin skin”) is communicated explicitly and creatively through the wordplay, the jingle lyrics, and the final slogan, without ambiguity.
Affinity
Generates empathy. The humorous tone, animated character, and cheerful music connect well with family audiences. The product benefit (thin skin) is relevant to those who cook.
Purchase Intent
Suggestive. The ad highlights a clear differentiating attribute (thin skin) and reinforces it by showcasing appetizing final dishes, sparking interest and positioning the product as a superior-quality choice.
Brand Fit
A perfect embodiment of brand identity. The concept of “Princess” aligns with the delicacy of “thin skin.” The tone and character reinforce the perception of a premium, caring, and approachable brand.
Creative Quality
High technical quality. The 3D animation of the character is smooth and professional, the kitchen environment art direction is polished, and the jingle’s production is top-notch. A notable execution.
Emotional Impact
Charming and pleasant. It doesn’t aim for deep emotion but, through humor and the animated character’s charm, provokes a smile and a positive, light feeling, effective for the brand.
When AI Meets Craft:
The Art of Directing Image Generation.
At a time when artificial intelligence is revolutionizing visual creation, it’s surprising how many ads still show obvious flaws. Technology is advancing, yes, but the true leap in quality happens when critical thinking, creative direction, and craftsmanship are added to the process.
Because it’s not just about generating images: it’s about knowing why, how, and with what intention they’re generated. What makes the difference is how models are trained, how dialogue with the tool translates ideas into meaningful visuals, and how results are selected with aesthetic and narrative judgment.
The future of well-applied Generative AI lies in this balance between automation and craftsmanship: a fusion of technology and human vision that raises the creative standard and allows for genuine audience connection.
At Oysters AI, we call this approach Crafting AI.
Conclusion
The Princess Amandine campaign is a powerful example of how Generative AI is revolutionizing audiovisual advertising. For the first time in this category, a piece has been conceived and produced entirely within a Generative AI ecosystem—from character creation to music and the artistic direction of the dishes. This ensured an exceptional level of quality, aesthetic consistency, and memorability among audiences.
The success of this project was made possible thanks to the strategic collaboration between Somos Sapiens and Oysters AI, merging efficient media planning with disruptive creative execution.
In doing so, Princess Amandine has not only reinvented the way a commodity like the potato is communicated but has also established a new standard in audiovisual advertising, marking a turning point for the sector.
If you’d like to dive deeper and better understand the potential of Generative AI for its application in advertising across any industry, feel free to write to me at: felipe@oysters-studio.com
I’d be delighted to discuss it with you!
