The article from OYSTERS discusses the challenges creative agencies face in adopting an AI-first approach, emphasizing the cultural shift required from prioritizing human intuition towards integrating AI into the creative process. It highlights the necessity for new skills, technological upgrades, and a transformation in organizational structure to facilitate collaboration between technologists, creatives, and strategists. Moreover, it addresses the ethical considerations and the need for transparency in using AI, concluding that starting with an AI-first methodology from the ground up is more feasible than retrofitting traditional agencies. For a detailed exploration, visit the article directly here