The Ace Bag

The Ace Bag is a startup promoting the circular economy, focused on manufacturing bags from nets recovered from the ocean floor.

With the aim of reaching potential value-driven and environmentally conscious customers, we redened their brand strategy. The brand narrative is based on three crucial pillars: Sustainability, Transparency, and Emotional Connection.
Along with the creation of creative editorial content, we developed a bank of visually impactful images that align with the dened editorial lines – ‘Hero,’ ‘Hub,’ and ‘Hygiene.’